Want to learn digital marketing the right way? I know a lot of people that aspire to become a top-level digital marketer.
However, there are a handful of digital marketers that people recognize, few that live the life of riches. Do you know the reason why?
They do digital marketing the right way. They employ methods that others don’t.
In this article, I will give you a guide for becoming top-level digital marketing. Moreover, you will get to know Important things, the right implementation in the field of marketing.
This article is inspired by the digital Deepak internship program. I will tell you the valuable knowledge and key insights that I learnt in the week 2 class of the amazing internship program, also employed by the professional marketers.
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The digital marketing law that one needs to know.
Do you think one needs to be creative to be a successful marketer?
Marketing is more of a science than being creative. One needs to be analytical, decisive and logical rather than being just thinking out of the box.
Does anyone think that even the garbage, trash of products that they are selling can be sold with amazing marketing? Then they need to reconsider their opinions. In my opinion, marketing starts at the time of building the product. This is how a marketer mindset should be.
Step 1: Finding the problem people are facing.
Step 2: Getting the required information and key insights regarding the problem.
Step 3: Developing the right product or service to solve the issue.
Step 4: Delivering the right product and service to the right customers at the right time.
“Marketing aims to know and understand the customer so well that product or service fits in and sells itself”: Peter Drucker
Providing exceptional customer experience to both new and existing customers, hence, spreading the word of mouth is what the right marketing is all about. For example, Amazon, Apple etc.
Digital vs Traditional marketing
The significant difference between the traditional and digital is the medium through which audiences encounter the message.
While one uses traditional media like magazines, pamphlets, newspapers while others look for digital spaces like social media, youtube, search engines etc.
It completely depends on you.
What is your objective behind the marketing campaigns?
If you want to reach for millions of audiences, promote more of a general product. Tv ads, newspapers, magazines etc are perfect choices.
On the other hand, if you want to target a specific set of audiences, and want to deliver a personalized message, delivered at the right time, then a digital medium seems to be a better option.
Both of them have their pros and cons.
Traditional marketing: Pros
- Easy to understand
- Wider reach
- More memorable
- Difficult to measure
- Often expensive
- Poor relevance
Digital Marketing: Pros
- Relevant, targeted
- Easy to measure
- Direct customer interaction
- Can sometimes be difficult to understand.
- Constantly evolves.
The reason why building a personal brand is so important.
In my opinion, Working on personal branding is more important as compared to working on professional branding. People want to listen to people and not the brand. They don’t want to get the feeling of being sold.
I know a lot of you guys, hate to see ads that come while watching videos, movies or reading articles. However, if some prominent personality will advise you to use the same product or service then reactions inside your brain would be different.
Down below is the framework of how a personal brand is evolved. This is what Deepak sir calls: Mass Trust Blueprint.
As the years passed, techniques of marketing are also evolving. Things that worked years ago have now been dead.
A personal brand allows you to build more trust between your business and colleagues and clients alike. It also boosts your reputation and motivates others to want to do business with you.
Some key insights
- Kylie Jenner is better known than her brand.
- Look out for all the famous YouTubers, cricketers, footballers, celebrities etc. Most of them would be running a business. But, I can assure you that you are not aware of their business.
- Having a large following enables you to switch between different companies or projects with no extra promotion.
- Having a huge personal brand gives the power to convert things into gold.
Let us take the example of Salman (Bollywood actor). Having massive popularity, enormous fan following gives him the luxury to endorse, sell a variety of products to millions of people.
No matter if that product works or not, companies that he links up with worked or not. He still is profitable.
Now let’s look at a few technical aspects of digital marketing. If you have read so far, I can assume you must be serious about digital marketing. If yes, then do look at below-mentioned points as mastering this can turn out to be fruitful for you.
The integrated digital marketing framework
I know many who think every platform of marketing whether social media, SEO, email marketing, mobile marketing, or advertisements should be handled separately.
They believe directing a customer by google ads or Facebook ads to their sales page directly converts a visitor to a customer. This is so old fashioned.
As the digital marketing industry grows, more and more platforms are getting added each, hence increasing the complexity of the system.
Look at down below the difference between visitors journey on traditional vs integrated
A traditional digital marketing tactic
Google ads — — — a sales page
Email — — a sales page
Social media post or ads — — a sales page
Integrated digital marketing
Google ads — Newsletter sign up — — emails — sales page.
Facebook post — — email signup — — a sales page
Seo — — content promotion — sales page.
The permutations and combinations can be numerous.
Why is integrated digital marketing better?
- Builds trust and brand awareness.
- Customers do not get a feeling of being sold.
- One platform automatically fuels the other one with no extra cost.
The CATT Marketing Funnel.
Have you found anyone who does not want to become rich? In my life, I haven’t found any.
Almost all of us who went to school encountered complex mathematical formulas that till date we haven’t found practical usage of.
But if I tell you that there is a simple formula in digital marketing that can make you wealthy.
Wouldn’t it be a great thing?
Wealth = n^ CATT
C= Content( creating unique quality content such as blogs, videos, posts etc)
A- Attention( Driving attention using Digital marketing tools, catchy headlines, offers etc)
T= Trust( building trust with regular blog updates, personalized emails, personalized offers etc)
T= Transaction( converting leads into sales with integrated digital marketing)
Here was an overview of assignment 2 of digital Deepak internship. So far it has been an amazing experience, with so much valuable knowledge inhaling every week. I am extremely excited for the upcoming weeks.
Related post: DIGITAL MARKETING – ARE YOU MISSING OUT ON IT?
Please like and share with your friends or relatives if they are interested in digital marketing.
Thank you so much.
Here is the link below if you want to learn about the digital Deepak internship program
I can assure you one thing, it would change your life for the better.
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